PORSCHE: ZENTECH
Modernism Recalibrated — Engineering Serenity for the 21st Century.
3. Product Architecture — ZenTech System
• Marry natural and technical materials — linen with latex, cashmere with mesh, PVC with parachute silk.
• Seamless and bonded constructions replace stitching — purity elevated by technology.
• Silhouettes echo Zen balance: fluid, minimal, and structurally precise.
• The “Storm System” tailored line bridges formal luxury and performance utility.
4. Material Innovation
• Ultramodern leathers — lightweight, durable, powder-finished, or rubberized.
• Technical knitwear — circular, seamless, and aerodynamic.
• Hybrid fabrics engineered for motion and adaptability.
5. Outcome
• A Porsche Design collection defined by composure and progress — where minimalism becomes motion, and simplicity becomes strength.
1. Vision
• Reaffirm Porsche Design’s modernist core — form connected to function, beauty born of purpose.
• Explore the convergence of Western minimalism and Japanese Zen — simplicity as technology, calm as precision.
2. Strategic Imperative
• Redefine minimalism for a digital world — from restraint to refined innovation.
• Unite Bauhaus logic with Zen intuition — merging structure and stillness.
• Design as reduction: emotion through absence, expression through clarity.
• Establish Porsche Design as the benchmark of engineered serenity.
• Integrate human-centered technology — precision that feels intuitive, not cold.
• Build continuity between digital, material, and emotional experience — where form connects seamlessly with function.
