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PORSCHE: NEWSPEAK

Precision, Purpose, Paradox — Reimagining Modernism in the Age of Technology

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Design Language

Silhouette Direction

  • Brutalist structure with balanced proportions.

  • Corseted coats, wide belts, sculpted shoulders.

  • Structure and drape in quiet tension.

  • Wrap-around sunglasses suggest control and futurism.

Colour Palette

  • Concrete, slate, khaki, stone.

  • Clean monochrome precision.

Woven Fabrics

  • Technical nylon, parachute silk, bonded twill, rubberized finish.

  • “Liquid” wool for movement and contrast.

Knitwear

  • Italian merino, felted wool, cashmere, alpaca ribs.

  • Seamless quilted knits – sculptural, modern.

Leather

  • Sonic embossing, foam bonding, ombré shearling.

  • Lightweight, precise, distinctly Porsche.

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  1. Concept Overview

  • Porsche Design unites modernism, function, and futurism.

  • A precise, timeless language beyond trend.

  • The season explores progress as paradox — utopia turned dystopia.

  • Form follows function, executed with purity.

  1. Modernism & Cultural Context

  • Revisiting modernism’s optimism and order.

  • Born from change, replacing ornament with purpose.

  • Technology promised progress but bred control.

  • Hope and control define the season’s tension.

  1. Narrative Focus

  • Inspired by Orwell’s 1984.

  • Big Brother becomes Big Tech — omnipresent, self-chosen.

  • Connection replaces privacy; exposure defines the age.

  • The collection reflects life under constant watch.

Contact

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