CHANEL
Tradition Meets Vision — Reimagining Chanel’s Heritage for a New Era of Artistry, Modernity, and Enduring Elegance
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Product Architecture — The Dual Line
• The 31 rue Cambon line celebrates Chanel’s icons — reissues of archival silhouettes, recreated with original fabrics and details.
• The Mainline Chanel collection embodies creative evolution — a daring modernity grounded in precision and refinement.
• Together, they define Chanel’s enduring tension: restraint and revelation, structure and fluidity. -
Outcome
• A Chanel that honors its heritage while moving decisively forward — where tradition becomes the foundation for innovation.
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Vision
• Reimagine Chanel for the modern era — timeless codes elevated through innovation. -
Strategic Imperative
• Preserve essence, avoid nostalgia — evolve heritage with forward momentum.
• Establish a dual-line architecture that maintains unity while allowing distinct expression.
• Anchor Chanel’s identity in authentic craftsmanship enriched by modern experimentation.
• Create a continuum between legacy and innovation, ensuring cultural relevance and global resonance.
